Trade Show Exhibit

Educated and trained on trade show importance and execution

Recommended and managed exhibit house to build booth tailored to client’s needs

Oversaw and managed the highly detailed budget 

Arranged all trade show logistics, program details, and ancillaries

Summary

As our client’s agency-of-record for trade shows and events, we helped them create a stand-out exhibit and managed all the details for their strong participation at HIMSS, the Healthcare Information and Management Systems Society Show. Our client doesn’t have a dedicated event staff, so they hired Triad Conferences to help them plan, manage, and execute all trade show and event programs.

During the first year of our partnership, our team educated our client on the importance of trade shows and helped them develop an annual program. We came alongside to manage every aspect of finding an exhibit house to fabricate their booth. For this process, we wrote our client’s exhibit creation RFP, found the best exhibit house to produce their booth, and managed the proposal process to ensure our industry-leading client would have the best space at HIMSS.

After strategically analyzing options for our client, we narrowed it down to two top exhibit houses, then presented their designs and ideas to our client. Once the final selection was made, we finalized the contract with the exhibit company and ensured they followed our client’s timeline, brand standards, and budget. Our client saw the booth one time before the show and trusted Triad Conferences to perfectly execute the trade show.

The second part of the partnership was to manage all logistics for HIMSS. This included electrical, technology, AV, internet, labor, catering of food and beverages, shipping, handling, labor for booth, build and dismantle, signage, hanging elements, researching and procuring various promotional items, sponsorship and speaking opportunities, registration of staff, hotels and transportation, and more.

Results

The team at Triad Conferences helped our client more than achieve their goals. Our partnership allowed them to come in under budget and on-time. We also dramatically increased their presence at a trade show that was important to their industry. Through our team’s personal connections and understanding of their event needs, we were able to help them drive their company forward.